m&j Takes on Arthur Treacher's Revitalization Challenge
mellen & jayne is taking part in the effort to enhance the image of Arthur Treacher's Fish and Chips.
Arthur Treacher's has undergone quite a few changes since their first restaurant opened in 1969, and their image suffered as they faced numerous challenges and survived several changes in ownership.
Today, m&j is helping to create an entirely new look and feel for Treacher's. Working with TRUFOODS COO Fred Kirvan and Marketing Manager Abigail Byrom, they are developing new promotions, in-store graphics, menus and other marketing items.
If this team's successful history is any indication, Arthur Treacher's Fish and Chips will soon reap the rewards.
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