You Can Bring Home a Growler, But What About a Gill?
mellen & jayne has been hired to create the logo and marketing materials for Growler & Gill, a new business in
Rockland County that is part craft beer shop and part retail establishment.
Growler and Gill will offer 16 taps of fresh craft beer as well as hundreds of bottles of the best beer from around
the world for drinking at their bar or taking out to go. Their tasting beers will be served in a gill (which is a
British unit of measure for 4 oz.) glass, and they will also fill growlers (64oz. glass beer jugs) to go.
This unique concept deserves a logo to match, so owner Mike Fitzgerald contacted mellen & jayne and offered them the challenge. When the logo was complete, Fitzgerald was so thrilled that he hired m&j to develop the look and design the graphics for the shop exterior.
Installation will soon be completed and photos will then be added to this article.